HCU Survival Guide: 6 Websites That Survived Google's Wrath and What You Can Learn
Karolis Butkus
07 Nov 23
The recent Helpful Content Update (HCU) from Google negatively impacted many websites' rankings. However, some sites managed to survive Google's wrath. In this article, we'll analyze 6 websites that survived the HCU. We'll look at why they likely escaped the ranking declines and key takeaways you can apply to your own site.

Bonsai Empire
BonsaiEmpire.com is a thriving hub for the bonsai niche. Ranking #1 for "bonsai tree" and related terms, they've built an empire around their passion.
Some key strengths that helped them survive include:
- In-depth, high-quality content like their "Bonsai 101" basics page and top content explaining what bonsai is. They executed a thoughtful content plan.
- An engaged social community with 240k Facebook followers, 480k YouTube subscribers, and 158k Instagram followers. These impressive numbers signal their authority.
- A focus on excellent user experience. They have no disruptive ads, just bonsai courses, allowing visitors to focus on their love of bonsai.
- Custom branded design, logical site architecture, and collapsed content sections for a seamless user journey.
Golfer Geeks
Transitioning to the golf niche, GolferGeeks.com ranks for coveted keywords. With authenticity as their driving force, they've carved out a respected space.
Their survival factors include:
- Custom images and real photos conveying genuine experience and expertise.
- A user experience balancing value and product showcasing, ensuring visitors don't feel sold to.
- Affiliate reviews with clear pros/cons and conclusions, presented in a non-aggressive way.
Dollar Sprout
As a larger site with a DR 69, DollarSprout.com has mastered signals like high-quality content and external traction.
Reasons they likely survived:
- A compelling cash-back rewards program business offers beyond just ads.
- Detailed, frequently updated money-focused content with specific figures and platform terms.
- Strong external signals like YouTube subs, Facebook followers, Pinterest traffic, and a podcast.
- Consistent visual branding that builds recognition.
Smoking Meat
Smoking-Meat.com continues our niche theme, ranking #1 for smoking meat terms. Their engaged community and balanced approach paid off.
Key strengths:
- Active forums, user comments, and involved users show Google they offer value.
- While ads are present, they don't disrupt the user experience.
- Their brand drives significant search traffic, signaling strong recognition and loyalty.
Dragons Diet
Catering to reptile lovers, DragonsDiet.com blends e-commerce and content seamlessly.
Their winning combo:
- Selling live insects establishes clear authority and expertise right away.
- Custom images and well-formatted, immersive content articles make the site shine.
- The thoughtful UX focused on serving users creates an excellent user experience.
Saws on Skates
Lastly, SawsOnSkates.com has embraced authenticity in the DIY space. Their realness shines through.
Key authentic factors:
- Genuine images conveying their true brand story.
- A detailed founder origin story builds connection.
- Authoritative yet natural language reflects real expertise.
In summary, common themes among surviving sites include strong communities, excellent UX, established authority, authenticity, and balanced monetization. While no site is perfect, focusing on these signals can better prepare your site for future Google updates.
Karolis Butkus
07 Nov 23
Share:


